The Social Network...

Many TV stations have a social media scoreboard posted in the newsroom that keeps track on how employees’ posts are engaged with and viewed.

The staff is urged to post content by their bosses.

Many of these bosses did not grow up on social media, have no clue how it works, and rarely post to their own accounts that have few followers.

While they tell their staff to keep posting, they almost never tell their staff the content to post. A Reporter can post a video of themselves dancing at a crime scene and the News Director never sees it, but sees that the Reporter’s rank on the scoreboard moved up a few notches.

The items that Journalists post on their station-branded social media is often head-scratching top say the very least.

Today, we want to give you both good and bad examples of Journalists’ posts on social media.

We really hope that managers will make 2022 the year where they give their staff directions on using social media, ditch the scoreboards, and turn social media into a tool that helps the station and the credibility of the person posting.