When You Overpromise and Underdeliver

Nexstar’s WETM (Elmira, NY) promised viewers that they would hear from NBA GOAT Micheal Jordan who was in the area at Watkins Glen Speedway.

Problem was, Jordan didn’t say anything as his security stuffed the media trying to ask him questions.

Viewers seemed to notice that the station was good at the hype, but not on the delivery.