CBS Names New Head of the O&O's

CBS has finally found Peter Dunn’s replacement at overseeing the O&O’s.

Dunn was relieved of his duties as the head of the O&O’s and CBS has decided that the best man for the job is a woman.

Adrienne Roark has been named President of the CBS Stations, effective Monday, August 2.

Of the hiring, CBS says Roark will have day-to-day responsibility for working directly with the local general managers and their teams at the ViacomCBS-owned CBS Television Network stations in major markets across the country, primarily in the eastern half of the country. CBS plans to name additional Stations Presidents at a later date.

Roark will rejoin CBS after spending the past seven years in Portland, first as General Manager of CBS affiliate KOIN-TV, beginning in 2014, then as General Manager of Fox affiliate KPTV-TV and MyNetwork station KPDX-TV since 2016.

Prior to that, Roark served for four years as Vice President and News Director at KTVT-TV (CBS 11) and KTXA-TV, the CBS-owned stations in Dallas-Fort Worth. She joined CBS Stations in 2007 as Assistant News Director at WFOR-TV (CBS 4) and WBFS-TV in Miami. Six months later, she was promoted to News Director.

“My previous experience with the CBS Stations in Miami and Dallas-Fort Worth represent memorable and very formative chapters in my career history,” Roark said.