Is it Time for Jake to Tap out?
/While Chris Cuomo is beefing up his bicep playing with little Fredo, his colleague Jake Tapper is shedding viewers at an alarming rate.
Fox News reports that Tapper’s “The Lead” has lost 75% of its audience since January.
Tapper’s program averaged 2.8 million viewers in January but settled for only 706,000 in the 4 p.m. ET timeslot from May 31 through June 23, losing three-quarters of its audience in the process. Tapper’s second-quarter viewership is down 49% compared to the first quarter.
While January featured a historic news cycle with the Capitol riot, the inauguration of President Biden and the lead-up to former President Donald Trump’s second impeachment trial, his direct timeslot competition on Fox News has lost a fraction of the viewers that "The Lead" has. "Your World with Neil Cavuto" has kept 1.1 million of the 1.5 million that tuned in during the jam-packed first month of 2021.