Bit of a Stretch, Don't Ya Think?

I know that the TV consultants tell you that using the words “breaking news” will bump the ratings up by 10 points, but this is a bit of a stretch, don’t ya think?

How can something that happened 10 years ago, be “breaking news”?

It’s shit like this that has helped water down the term “breaking news” that it now means absolutely nothing to viewers anymore.