It seems that for most of his career, CNN boss Jeff Zucker has fallen in shit and came out smelling like a rose.

Zucker’s last achievement was when he was the EP of the Today Show in the ’90s and helped make the morning show a ratings powerhouse.

Since then, he was made the president of NBC. While holding that job, NBC’s ratings fell hard and fast. He then went on to help run a talk show featuring former Today Show host Katie Couric. It failed.

He then popped up running CNN and the network dropped in the ratings. In fact last week, CNN’s primetime finished 4th in the ratings behind Fox News, MSNBC, and HGTV.

Yep, the Home and Garden network is even beating CNN.

Zucker has revamped the morning show at CNN like 5 or 6 times and not one of those has been a success, despite pumping millions of dollars into the product.

When AT&T bought CNN as part of parent company Warner Media, it was rumored that Zucker’s time at CNN was coming to an end. He was coming up on the last year of his contract and bets were that AT&T was going to look for someone else to run the struggling cable news channel.

But, while Zucker appeared to be in shit again, the rose smell again attached itself to the Zuck.

AT&T announced they were basically giving up on Warner Media and CNN and spinning it off to Discovery.

That meant that Jeff Zucker would have a new boss and guess what?

According to the NY Times, Discovery head and soon to be Jeff Zucker’s new boss David Zaslav is In fact best friends with…… you guessed it….. Jeff Zucker.

In the Times headline, it reads, “Phone buddies and golf partners, Jeff Zucker and David Zaslav have a 30-year history. Now Zucker may be open to working for the man he calls a “best friend.”

You have to hand it to Zucker, he keeps failing up and every time you think he is in deep shit, he comes out smelling like a rose.

When nuclear war happens, or a giant asteroid hits planet earth, I want to be standing next to Jeff Zucker.

This guy is harder to kill than a cockroach.