The Last Day of the Book

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Yesterday wrapped up the last day of the Feb Book and now News Director firing season starts and stations that had a bad rating book will start retooling for May.

But, just in case you didn’t know we were still in the book yesterday, you could have checked WTAJ (Altoona) Reporter Morgan Koziar’s Facebook to see a tease like this:

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Yep, when you need to goose the ratings, head to the pole.

A ratings book staple.