Nexstar to Launch Spanish Newscasts in Florida
Nexstar is going Espanol when it comes to giving viewers the news.
The company’s WFLA in Tampa announced that starting next week, they will be offering up a new Spanish language newscast of their sister station WTTA.
The 9 PM newscast will be called Noticias Tampa Hoy.
“We are very excited to launch Noticias Tampa Hoy,” said Mark Higgins, Vice President and General Manager of WFLA & WTTA TV, in the release. “Given my Latino background it’s a passion for me to serve the Hispanic community; a community that is tremendously underserved. This newscast will have all the daily news that’s relevant to the Hispanic community throughout the greater Tampa region.”
It is a smart move by Nexstar, given that in markets like Miami, the Spanish stations often bring in higher ratings than their English-speaking counterparts.
The newscast will be anchored by Jennifer Peñate and weather will be handled by Heather Melendez (pictured above).
Noticias Tampa Hoy launches next Monday.