Gray Brings in a Legend in Atlanta
/For years and years, WGCL has been the dog station in Atlanta while it was under the control of Meredith.
But, Gray has just taken over the struggling Atlanta station, and they making some waves right out of the gate.
Gray announced that they have hired Atlanta anchor Legend Monica Kaufman Pearson to try and lift the station.
Kaufman Pearson spent decades anchoring the news at market-leader WSB in Atlanta before retiring from the station.
Now, just in time for the Feb book, Gray is bringing her out of retirement to host two programs from the station.
“Having Monica Pearson, a trailblazer for women and minorities in the Atlanta market, join our team will help us deliver on our plans to add to the already terrific programming you see on CBS46 and Peachtree TV,” said Gray’s Executive Chairman and CEO Hilton Howell. “Viewers can expect to see more local content, more relevant content, and more in-depth coverage.”
Gray says that they have inked her to a two-year deal.
“It is exciting to be back in the business again, this time with Gray Television. This Atlanta-based company is national but still has that local touch,” said Pearson. “The commitment to creating local programming that has meaning and impact moved me from retirement. I am grateful to Hilton Howell and the management of CBS46 and Peachtree TV for providing me with this opportunity to introduce viewers to people they’ve always wanted to know more about.”
You have to give Gray credit, they know how to make a splash.