The University of Montana School of Journalism posted an article in which they claimed the “BEST PRACTICES FOR JOURNALISTS ON SOCIAL MEDIA”

They talked to Tasha Cain-Gray who is the digital content producer for KXLY in Spokane, Washington. She also spent time working at Tegna’s WSTP in Tampa.

So, let’s see what Cain-Gray offers up to Journalists that are trying to find their way on social media.

She says that she likes posting on Instagram and YouTube more than Facebook or Twitter. “With Instagram and YouTube, you have the ability to get more creative,” she says.

Now, let’s see her advice on posting.

When in comes to Facebook, she says, “Facebook is for interactions. The stories I post there are more thoughts and feeling provoking. I pick stories that, how I like to say, “stir the pot but don’t get me caught in the kitchen.”

So, stop worrying about the news, just make sure you “stir the pot” so you get more interaction.

I think Uncle Walter just flipped over one more time.

But, her advice doesn’t stop there. She says, “Don’t try too hard. No, really. Don’t try to be too funny, or newsy, or my favorite right now “new age” or “hip.” You know?”

Always good to know when it comes to being good at your job, make sure you “Don’t try too hard.”

If someone is being mean or a jerk on social media, Cain-Gray says, “If they’re just being an asshole, I answer like a sarcastic asshole from the station account. “Slow news day?” “Yeah (insert name here) it is. Slow Facebook day??””

So, to wrap it up….

Don’t try too hard and don’t be afraid to be a “sarcastic asshole from the station account.”

Oh yeah, this business has a bright future.

Here’s a link to the article.

Go ahead and read It, but I’d think twice before following the advice.

But hey, that’s just me.