Playing Weatherman
/TV consultants will tell you that the weather segment is the most important thing in your newscast and the main reason viewers tune into the news.
So, stations so treat weather with the respect in deserves.
Unless of course, you are an ABC O&O and Chairman of the Board Robert Iger stops by and wants to play in front of the green screen.
But, what you may not know, Bob Iger started his career in 1973 at a cable station in Ithaca, N.Y and he in fact, did the weather.