3,000?

The LA Times is out with an interesting read about the cable news start up, The Black News Channel.

One thing that stood out to me while reading this story was this line, “BNC is off to a slow start in the ratings, with Nielsen data showing an average audience of 3,000 viewers in prime time last month. The young channel has just launched its first advertising campaign".”

3,000?

In prime time?

How long can this channel survive with numbers like that?

Stay tuned…..