Sweeps Stunt

For days, KTHV (Little Rock) longtime Anchor Craig O’Neill has been teasing a “major announcement” on the station’s newscast.

Yesterday, he made that announcement.

While many might have thought that he was announcing that he is retiring, it was the complete opposite of that.

O’Neill announced that he is staying on and going to continue to do the job he has been doing.

Welcome to the November sweeps stunts.

One of his co-anchors was wiping away tears as he made the announcement.

I’m not sure it is a good thing when you announce that you are going to continue to do the same job and your co-anchor is crying.

Did he really want him to leave?

Let’s go to the video: