Yep.... It's Ratings

You can always tell when an important rating book has started.

This is the time when anchors open up about health issues they had (or, are having), their battle with alcohol, drugs, or some other addictive behavior.

Tegna’s KFMB (San Diego) didn’t wait long for the November book to start, before trotting out Anchor Barbara-Lee Edwards to talk about her issues back in 2020.

I promise you that this will not be the last story you’ll see like this in November.