One Day to Go

Tomorrow is the launch day for Fox’s new streaming service Fox Weather.

Bloomberg writes that the 24-hour streaming service, aiming to take on meteorological incumbents like the Weather Channel and capitalize on the increasingly frightening state of Earth’s daily forecasts. As weather events grow more intense, Fox Corp. executives are betting that consumers are hungry for more than just an iPhone app that tells them the temperature and whether they should be carrying an umbrella.

Fox has hired a number of meteorologists from local and national outlets and they will present the forecasts.

“We’re looking to make weather more than just this utility,” said Sharri Berg, president of Fox Weather.

The streaming service will be based out of the Fox headquarters in New York City and will use the space that once served as the anchor desk for former Fox News star Shepard Smith.

Weather Channel boss Byron Allen says he welcomes the competition to the mix. If anything, he said, the competition from Fox Weather will only force the Weather Channel to get better. “There is no Muhammad Ali without George Foreman,” he said.

The new service kicks off on Monday and you can download the Fox Weather app for your phone.