What The....
/When it comes to giving the weather on TV, you should do so in a way that your viewers can understand.
This is an example of what NOT to do, from News 12 The Bronx:
The station is using urban slang calling the forecast “Mad Brick.”
For you that don’t know, The word means 'cold,' often used in the phrase “mad brick.” Most often refers to the weather, but can be used to describe objects, e.g. “The vent on that air conditioner is so brick, it hurts!”
I’m sure all the older than 35 people watching the newscast are doing so like:
