This is the News Director...
/While TikTok is really big for 13-year-olds, there is one Cleveland News Director that is urging his Anchors to get on the teen heavy platform.
WKYC news boss Adam Miller is publicly trying to push a couple of his anchors onto TikTok.
Miller points out that former CBS Anchor and now WKYC Anchor Russ Mitchell is on TikTok and “racking up the followers.”
Again, this is the News Director tweeting this out.
Can anyone show any proof that an Anchor on TikTok “ranking up followers” is doing anything to bring in more ratings for the newscast? More importantly, can anyone show how being a TikTok is boosting an Anchor’s credibility?
Oh….and before you ask, yes this is a Tegna station.