Why?

Engage with the viewers they say…..

There are too many jokes that can go along with this tweet.

But, I have to ask, how is this helping the station? How is this tweet bringing eyeballs to your newscasts?

I don’t get why TV stations are so fixated on getting viewers to engage with them on a social media page on a website they don’t own?

Spend the time and the money trying to get viewers to your website, not Twitter or Facebook, which you don’t own or control.

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