A First for the Natty

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When it came to households in the May ratings in Cincinnati, it was the same old story.

According to Nielsen, WKRC won all the newscasts in total viewers, but it was a different story when it came to the demos.

In the 25-54, WXIX when the race in the morning at 5PM, 10PM and 11PM.

"We’re excited to say it’s a great book for us," says Debbie Bush, WXIX General Manager. The station also did something that has never been done in the market. For the first time in Cincinnati, a TV station had "the number one newscast with adults 25-54 at 10 p.m. and 11 p.m.," Bush says.

The challenges brought on by the new reality of COVID-19, and how our staff overcame those challenges, only reinforces my admiration for their commitment to keeping Tri-State viewers informed and safe," Bush says.

H/T WVXU