Tegna Station Rebrands During Furloughs

/
Optimized-Screen Shot 2020-05-26 at 5.10.25 AM.png
30_10TampaBay_W3000_H2000_Mcrop_Q65_P50-50_1fe7427519.png

6 days ago, FTVLive FIRST told you that Tegna’s struggling WTSP in Tampa was going to change up the brand.

While the company is cutting employees’ pay cuts and issuing furloughs, the Tampa station hired out a company named Matchstic to help come up with a new look for the station.

The station changed its logo, bought up billboards but new mic flags and a new look for their station vehicles.

But, if you keep putting the same shitty product on the air, this really is just a waste of money.

Also, you are doing all this while you are furloughing your staff.

I’m sorry, but that is not a good look, in more ways than one.