The Book is Over Time to Rebrand

The May book ends today and it appears that Tegna’s WTSP (Tampa) is already looking to rebrand the station.

Sources tell FTVLive that in the next day or so, the struggling station will change their name to “10 Tampa Bay” and their new slogan will be, “see beyond the surface.”

This should be good for at least a 10 point rating bump (sarcasm).

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