I’m not sure the folks at NBC are smiling after they had almost a $3 billion dollar lawsuit dropped on them by the company Smile Direct Club.

The oral care company and first direct-to-consumer medtech platform for teeth straightening, announced today that it has filed a lawsuit seeking approximately $2.8 billion from NBC Universal Media and reporter Vicky Nguyen for knowingly and intentionally making factually inaccurate, misleading and defamatory claims about the company and its platform on an NBC Nightly News with Lester Holt report.

The company claims that the NBC story contained more than 40 false and misleading statements about SmileDirectClub and the treatment patients receive from the hundreds of board-certified doctors who use the company’s platform to treat patients. SmileDirectClub’s reputation was wrongly sullied and its business unjustly harmed as a result of the NBC story according to the suit.

“The breadth of its misconduct is staggering,” the Company said in the 205-page lawsuit. “NBC misled its viewers and readers about the safety of the treatment that patients receive when using SDC’s platform, the involvement of licensed dentists and orthodontists in the treatment of patients when using SDC’s platform, and the benefits that patients receive when they are treated using SDC’s platform. Incredibly, nearly everything that NBC stated and implied about SDC in its broadcast and online report was factually inaccurate.”

The company added, “Making matters worse, NBC knew it was not telling the truth to its viewers and readers.”

NBC issued a statement, “We stand by our reporting and believe this is a meritless claim.”

No word if they were smiling when they said that.