First. In Depth. Everywhere.

For years, Flint’s WJRT branded the station with “moments that matter most.”

Well, those moments no longer matter, because WJRT has launched a new brand for the new decade.

First. In-Depth. Everywhere.

“It's our new focus and mission for serving the Flint, Saginaw, Bay City and Midland areas. It's who we are and what we stand for. It's a promise of our dedication to you on-air and online,” the station said on their website.

They also promise, “We won't just give you the who, what, when and where. We are going to focus on the how and why to give you context and perspective on all fronts.”

And they end it, by telling viewers, “Do I need a jacket? Is main street closed? What's happening up the block? Did my team win? Look no further than ABC12, because we are First. In-Depth. Everywhere.”

But remember the moments that mattered most, no longer matter.

---