Shep Debuts to Luke Warm Ratings

CNBC has been pushing the debut of Shepard Smith’s new show on the network and if the first night ratings are any indication, Shep has an uphill climb.

According to Nielsen, Smith’s debut show only pulled in 373,000 total viewers and 56,000 in the demo. 

That demo number was among the lowest-rated shows in the demo yesterday on CNBC on Wednesday.

It’s just one night, but after all the publicity and fanfare, I’m fairly certain the CNBC suits had higher hopes than that for the launch.

---