That'll Do It...

While CBS has laid off staff from coast to coast and has frozen any merit raises and made a number of people take salary cuts, they have decided to rollout a first-ever companywide brand refresh.

It includes a seizure inducing new logo that is supposed to appeal to the young demo.

Along with the moving logo, it will include a voiceover that says, “This is CBS….”

“There’s an older audience, 50-plus, that knows all about CBS, but there’s a younger audience that doesn’t know much about us,” said CBS president and CMO MikeBenson, explaining that the brand needed to “become relevant to today.”

I’m sure all the people they canned and cut their pay will appreciate the new look.

H/T Adweek

---