Should We Buy an Ad? (Update)

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Variety posted a story about morning news shows on both broadcast and cable.

What was interesting is how much ads cost on the morning news shows.

The most expensive ad on the morning news is NBC’s Today Show which wants $42,700 on average for a 30-second spot.

That is followed by ABC’s Good Morning America at $34,800 and CBS’ This Morning at $20,300.

When you move over to cable news, the price goes way down. A 30-second spot Fox & Friends costs on average $3,400, while MSNBC’s Morning Joe costs $3,100. At the bottom of the list: CNN’s New Day is at $2,500,

CNBC’s Squawk Box wants $2,200. HLN’s Morning Express with Robin Meade is at $854, and Fox Business Network’s Mornings With Maria (Maria Bartiromo) is just $440.

$440 bucks? That’s it?

Even little old FTVLive can afford that price.

Should we buy an ad on Fox Business?

Let’s take a vote and see….

Update: Word is that these rates are a bit stale. Bartiromo’s rates are now higher and she is beating Squawk Box now in the ratings. But we are still thinking about buying a spot on her show.

H/T Mediaite