You may not believe me, but there was a time in TV news when sales did not encroach into the newsroom or the newscast.

But now, you see the forecast is sponsored this company, sports is sponsored by that company and some stations have gone so far to try and slap a sponsor on breaking news.

It was a hard line, but that line has been obliterated and now anything a station can sell they will.

How long before the anchors give the news in outfits that look like NASCAR drivers?

It’s coming, I’m sure.

Even the simple news car, which used to be called….get this….. a news car, is no longer without a sponsor.

News 12 Connecticut brags that starting October 1st, “Thunderbolt12” sponsored by Ford will be hitting the roads of Connecticut to bring you the news and weather.

Thunderbolt12 has a dish on top and also packs “Mobile Radar” in its arsenal.

Not to be outdone, FTVLive has added “Mobile Radar” to the FTVLive Tesla. Or as we call it, our phone with an App.

We’re still looking for a sponsor.