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Today is August 7th, the 219th day of 2019….

As of today, the average American adult will have spent 815 hours, or almost 35 days on their mobile device so far this year.

In fact, 2019 will be the first year that Americans spend more time on mobile devices than in front of the TV.

Think about that for a bit.

If your station is not putting more bodies and more money and MUCH more effort into digital, your station is becoming the next newspaper.

When you are out and about today, if you see someone under the age of 25, ask them how much TV they watch?

Not Netflix or YouTube, but broadcast TV?

I can assure you, as a TV person, you will not like the answer.

It is time that TV stations wake up and embrace digital. Take a hard look at your station’s website and ask yourself, is there a real reason for people to come to your site?

Instead of your talent posting selfies, have them post reasons to send people to your station’s website.

Rip down the ShareRocket scoreboard in the newsroom and worry more about real content that drives viewers to your site.

Which station will have the balls to tell their talent for the next 30 days, they can no longer post selfies on their station branded social media?

When people predicted that the internet will have a huge impact on newspapers, the paper people stuck their head in the sand.

Now, TV people are doing the same.

The GM and News Director are often older white guys that are either too stupid to figure this out, or they figure, yes digital is big, but by the time it takes over, I’ll be retired and out of the business.

The time is now! Stop with the selfies and post content that drives people to the station’s website.

And as for the website, make it a place worth going to.

So far, we have not seen a single station that has a site that is a destination and makes us want to log on.