FTVLive has been saying this for years and now a new Pew study confirms what we have been saying.

Young people have no interest in TV news.

The study finds that relatively few Americans ages 18 to 29 (15%) follow local news very closely, compared with about three-in-ten (28%) of those 30 to 49 and about four-in-ten (39%) of those 50 and older. Black Americans show a stronger connection to local news: Just under half (46%) follow it very closely, while about a quarter (28%) of white Americans do the same, along with about a third (34%) of Hispanic adults. And about a third of Americans with a high school diploma or less education (36%) are very interested in local news, more so than those who have attended some college (30%) or received a college degree (25%).

So, who is interested in local news?

The Pew study finds that older Americans, black adults and those with a high school education or less show considerably more interest in local news than their counterparts, according to a new analysis from Pew Research Center. These same groups prefer getting their local news via the TV rather than online.

If you want younger viewers, you focus needs to be on digital and less on TV.

That means you need to come up with better websites than the bloated, boring site your station currently uses.

Just saying….