Longtime KCRA (Sacramento) Anchor Kellie DeMarco said she is leaving the station at the end of the year and leaving the TV business altogether.

DeMarco is ready to stop working for someone else and start working for herself.

“After much consideration, planning and advice from some wonderful mentors, including my general manager at KCRA, I’ve decided to do something I’ve always dreamed of doing,” DeMarco wrote on Instagram. “Since I’ve already jumped out of an airplane, rappelled down a skyscraper and swam with sharks in my early days of TV. ... I’m doing the next big thing. ... I’m thrilled to be starting my own business in the new year!”

DeMarco announced she is starting Kellie DeMarco Communications, a public relations and communications agency that will be based in Sacramento.

“It allows me to do what we get to do now, which is tell people’s story and help people, and really make a difference in our community,” she said.

Her last day in TV is December 30th.

H/T Sacramento Bee