Yep It's Ratings

When the November book hits, stations need to be on the edge and ready to bring their viewers the big stories the second they hit.

When that huge story hits, you demand the digital team to send out a push alert ASAP with the big story.

That’s how it all went down at KPHO/KTVK in Phoenix, where the station was able to break this story before anyone else through a push alert:

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