Live for the Sake of Going Live

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TV consultants tell stations that going live is a big deal.

So, TV stations go live for the sake of just going live, even if it has nothing to do with the context of the story.

Here, Gray’s WOIO (Cleveland) sent a Reporter to a park, literally across the street from the station to do a live shot. The location had nothing to do with the story.

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Somewhere, a TV consultant got his wings….