Going Quiet in Sacramento
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In his live shot, he jumped on cars and also opened the door of one classic car into another.
A person with the car show reached out to the CBS O&O with their complaints and was told the Cardenas is no longer with the station.
This idiot should have been fired and many News Directors we talked to yesterday said they would not have needed the car show to call them. “If I saw that live shot on my newscast, I would have fired the guy on the spot,” said one top market News Director to FTVLive.
As for KOVR/KMAX, they seem to think that the silent approach is the best option.
Justin Draper, the general manager of KMAX and KOVR did not respond to The Sacramento Bee’s requests for comment. Mike Nelson, senior vice president of communications at CBS Television Stations, to which both stations are affiliated, said in an email response to The Bee that KMAX is declining comment. KMAX and KOVR share a studio, on-air talent and other resources.
The hypocrisy of a TV station that relies on other people to talk, yet goes silent when it is one of their own.
CBS should have the guts to say that this guy was a complete idiot and is gone from the station. And then issue a public apology for the way he acted in his live report.
But, we won’t hold our breath on any of the happening.
