3PM is the new 4PM

Years ago, when stations starting adding a 4PM newscast, many thought it was crazy to be doing news in the afternoon. 

Well if that's the case, the crazy train has added another stop. 

FTVLive told you that WPLG in Miami had added a 3PM newscast and now you can add a Houston station to that list. 

Starting Sept. 10th, KTRK is going to start a 3PM newscast. Weekend morning Anchors e Chauncy Glover and Mayra Moreno will be anchoring the new show and get off the dreaded weekend morning news shift. 

Don't be fooled, this is all about money as much as it is adding more news. 

By doing news at 3PM, the station doesn't have to dole out the big bucks for syndicated programing. They also create more news slots for political ads. Best of all they can do it without adding any or many more people to the payroll. 

If these 3PM newscasts start seeing any success at all, you can expect the 3PM wave to start crossing the country. 

Stay tuned... 

H/T Mike McGuff

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