Name Change in DC
Starting today, NewsChannel 8 in DC will be gone.
The station is owned by Sinclair and is the cable sister station to WJLA in DC.
As of today, NewsChannel 8 will now be known as WJLA 24/7 News. This is the station's new logo:
That should be at least worth a 5 point bump in the ratings.
Maybe not.
It does tie the two stations together which is not a bad thing when it comes to branding.
But, since NewsChannel 8 has been around almost 30 years, you know some viewers aren't going to like it. It's a good bet that a year from now, many viewers will still be referring to it as NewsChannel 8.