Name Change in DC

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Starting today, NewsChannel 8 in DC will be gone.

The station is owned by Sinclair and is the cable sister station to WJLA in DC. 

As of today, NewsChannel 8 will now be known as WJLA 24/7 News. This is the station's new logo: 

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That should be at least worth a 5 point bump in the ratings. 

Maybe not.

It does tie the two stations together which is not a bad thing when it comes to branding.

But, since NewsChannel 8 has been around almost 30 years, you know some viewers aren't going to like it. It's a good bet that a year from now, many viewers will still be referring to it as NewsChannel 8.