Ratings Race Tightens in Cincy

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Sinclair's WKRC won all weekday newscasts in May sweeps as the station has done in the household ratings for more 15 years. But.....ratings dropped for the 11 p.m. and the 6 a.m. newscasts, making those time periods the most competitive in recent years.

WVXU asks, did that Sinclair news commentary in March about media companies pushing "their own personal bias and agenda" read by anchors Rob Braun and Cammy Dierking hurt WKRC-TV's May sweeps news ratings?

The Braun-Dierking 11 p.m. newscast ratings (5.9) fell by 15 percent from last May (7.0), and 22 percent from May two years ago (7.6). Channel 12's rating at 11 p.m. was slightly more than one point ahead of WCPO-TV (4.8) and WLWT-TV (4.7). 

Was it "the script" that had viewers tuning out WKRC, or maybe it was the "must runs that take up news time to spew the Sinclair propaganda. 

The bottom line (sorry Boris) is that WKRC still finishes atop the ratings, something they had done for years before Sinclair even owned the station. But, the loss of viewers and the ratings race tightening has to have the brass at WKRC a bit worried. 

Stay tuned...