New Set, New Brand

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Nexstar's WNCN in North Carolina switch from a NBC station to a CBS station back in 2016. At the time of the switch, Nexstar branded the station CBS North Carolina.

Just as that brand name was starting to take root, the station blew it up and has now rebranded the station as CBS 17. 

A new brand, a new logo(right), and a new set were all part of a Facebook live. 

Consistency is not a big selling point at Nexstar, is it?

Here is the Anchors pimping the new look on FB: