Nexstar Stations to Dump Nielsen
/Sources tell FTVLIve that a number of Nexstar stations will be moving away from Nielsen when their contract comes up.
Sources tell FTVLive that a big chuck of the Nexstar stations are going to drop Nielsen and move to Comscore.
“We’ll pay less than a quarter of the price and get more information,” a Nexstar Executive told FTVLive.