Nexstar Stations to Dump Nielsen

Sources tell FTVLIve that a number of Nexstar stations will be moving away from Nielsen when their contract comes up.

Sources tell FTVLive that a big chuck of the Nexstar stations are going to drop Nielsen and move to Comscore.

“We’ll pay less than a quarter of the price and get more information,” a Nexstar Executive told FTVLive.

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