NBC Launches Streaming News Service
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NBC has a new service that is designed to give cord cutters the news.
The Peacock has launched a streaming news network for people who want to get up-to-date information online rather than on TV.
The company announced that it is launching NBC News Signal, a streaming video news channel, which will appear on NBCNews.com, internet TV apps, YouTube, Twitter and PlutoTV, a free bundle of online channels. By mid-2019, the network will run 24 hours a day and seven days a week, though some features have already begun.
The initiative, which currently has 13 staffers, aims to provide coverage that is pitched somewhere between NBC News' youthful daily news show "Stay Tuned" on Snapchat and its TV broadcast program "Nightly News."
“There is a growing segment of people who have never had a cable subscription, but who are just as hungry for smart news as the prior generations of news watchers who have consumed NBC News for decades,” NBC’s Nick Ascheim said. “These consumers — who are up-to-date on the headlines but are seeking a deeper understanding of the news of the moment — are increasingly turning to OTT devices for ‘lean back’ news consumption or an on-the-go informative experience and that’s exactly what NBC News Signal will deliver.”
