Do News, Repeat, Do News, Repeat

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WBRZ (Baton Rouge) is launching a 24 hour cable news channel. 

Well....sort of. 

The station says that it will launch a station called WBRZ+.

The new channel will simulcast live newscasts from WBRZ, channel 2, and will also air two new, cable-only newscasts at 6:30 p.m. and 10:30 p.m.

In between newscasts—during the overnight hours, for instance—WBRZ+ will rebroadcast the most recent newscast over and over and over again.

News Director Lee Polowczuk says additional newscasts on the cable station could follow. “There will be additional rollouts in the months to come,” he says. “The idea is to provide, when possible, fresh, updated content—not necessarily completely new newscasts, but fresh, updated content.”

So, Baton Rouge will now kind of sort have a 24 news channel. Although it will mostly be filled with repeating news over and over, it's still got be better than watching Sean Hannity.

Right?