Tegna/NBC Bleeding Viewers in Dallas

The May book shows that Tegna owned WFAA and NBC O&O KXAS in Dallas is losing viewers at fast rate. 

While the stations are still winning some time periods, it appears to be just a matter of time before they lose their ratings crown. 

Ed Bark breaks down the numbers and you can see the viewer loss for WFAA/KXAS is not good news.

Also, across the board, the prime demo is continuing to flee TV news altogether. This is the one wake up call that TV groups seem to continue to sleep through. 

Let's look at the real numbers for both the 10 and 6PM newscasts: 

10 P.M.

Total Viewers
WFAA TEGNA8 -- 159,964 (minus 6,543)
CBS11 -- 152,693 (plus 8,920)
NBC5 -- 145,422 (minus 18,111)
Fox4 -- 101,795 (minus 29,442)

25-to-54-Year-Olds
Fox4 -- 48,107 (minus 12,550)
WFAA TEGNA8 -- 42,094 (minus 12,313)
NBC5 -- 39,087 (minus 17,403)
CBS11 -- 30,067 (minus 5,083)

6 P.M.

Total Viewers
NBC5 -- 130,880 (minus 17,142)
WFAA TEGNA8 -- 123,609 (minus 12,444)
CBS11 -- 109,067 (plus 6,514)
Fox4 -- 87,253 (minus 28,898)

25-to-54-Year-Olds
NBC5 -- 33,374 (minus 28,235)
Fox4 -- 32,172 (minus 10,806)
WFAA TEGNA8 -- 30,067 (minus 10,113)
CBS11 -- 18,040 (minus 2,854)

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