What' In a Name?

Green Bay station WLUK has come up with the names for this year's Winter storms, a practice that they said they were doing long before anyone else, including The Weather Channel. 

The station says, we name storms when:

-A storm is forecast to produce 5 inches or more of snow for at least half of our viewers

-A storm is forecast to produce significant icing for at least half of our viewersA storm is forecast to produce a dangerous combination of winter conditions for our area

-A storm is forecast to produce a dangerous combination of winter conditions for our area

When naming a storm, our first concern is the safety and impact to our viewers. A storm that has 4 inches of snow during morning rush hour may be named, while a storm that slowly drops 4 inches over 24 hours may not be. 

Wait! The station just said they name a when it is  "forecast to produce 5 inches or more of snow."

But then go on to say that a storm producing 4 inches of snow could be named.

I'm confused.

Anyway, WLUK says naming winter storms has been a tradition here at FOX 11 for 30 years, since the winter of 1987-1988 when then-Chief Meteorologist John Chandik started the practice. Since then, some larger media outlets (looking at you Weather Channel) and other local stations in different parts of the country have also adopted the practice, though using different names to outline storms impacting different areas. 

Here are the names for the first 10 storms this year in Green Bay: 

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