Just in Time for Ratings

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Scripps owned WPTV in West Palm Beach has a new toy to play with for the November book.

The station took the wraps off Weather Polit 5 which is a next gen, advanced technology vehicle.  Sporting live capabilities that lets the Storm Team 5 meteorologists go directly to where weather is impacting YOUR neighborhood.

According to the station, "Weather Pilot 5 allows us to do ground reporting at a street level, chasing damage reports and severe weather."

You know, because before Weather Polit 5 the Storm Team 5 meteorologists had no way to get to where the storm was. 

Well, except by getting in a car and driving there, which is exactly what Weather Pilot 5 is. It's a Honda that they got free by saying that it is sponsored by the South Florida Honda Dealers. 

But, if you just say, we got to the story in a cheap Honda, it doesn't sound nearly as good as, "Storm Team 5 was able to make their way to ground zero with the advanced technology of Weather Polit 5."

See when the rating book comes up, it's not about the steak, it's all about the sizzle.