Anchor Leaves for Competitor and it's Handled Perfectly (Link fixed)
/The TV networks and stations in America and learn a lesson from this network in Australia.
9 Network Anchor Lisa Wilkinson is leaving their Today Show after a dozen years and she is crossing the street to a competitor.
When something like that happens here in the US, the stations let the Anchor just vanish and not a word is said. But, the 9 Network was up front and honest with their viewers.
"Nine today confirmed we have been unable to meet the expectations of Lisa Wilkinson and her manager on a contract renewal for a further period," Nine said in a statement. "We express our gratitude to Lisa for her 10 years with the Today Show and are disappointed we find ourselves in this position. "Nine will be going in another direction and will be considering our options in the coming weeks and months."
As for the on-air goodbye, watch how her co-anchors did not ignore the story but were straightforward and honest and wished her a heartfelt goodbye.
"Seeing is believing for young girls and what they see in Lisa is a strong, influential, fun and compassionate woman." #9Today pic.twitter.com/YQaWEXm6fu
— The Today Show (@TheTodayShow) October 16, 2017
Watch and learn US stations, you can still say goodbye with class and not treat your viewers like idiots.
Just saying.
BTW- This is one of our favorite Lisa Wilkinson stories.