Let's go Live to the Side of Our Building....

Election night used to be about covering the story, getting the numbers out there and being accurate. 

Now it's about gizmos, gadgets and hype. WJLA, the Sinclair station in DC is going to project election results in real time on the side of the station's 33-story building. 

Which is great news if you live near the station and are located on the side of the building where they will be showing the results. 

"There is no doubt this is one of the biggest presidential elections of our lifetime," said WJLA News Director Mitch Jacob, "and what better way to showcase and share this story with our community as it unfolds than with 10-story tall real-time returns on the side of our Rosslyn, Virginia home." 

Ummmmm....ok? 

H/T DCRTV