And When You Don't Have Cash...Use Suspense
/While the Tegna station in DC and afford to throw away $20,000 to bribe viewers, the Tegna station in Idaho, doesn't have that kind of money laying around.
So, to get viewers to watch during the November book, they won't use cash, they'll use suspense.
Tegna owned KTVB longtime morning Anchor Maggie O’Mara is going to miss November sweeps to welcome a baby boy to her growing family.
So who will fill her chair in the mornings? Maggie called on her friends in broadcasting to join #TeamMaggie and take a turn in her seat on Today’s Morning News.
The station says that they will reveal the identity of each #TeamMaggie guest host on Today’s Morning News the day before their first morning newscast from October 26 through November 25. Loyal KTVB watchers will recognize some familiar faces, including a few they may not have seen in a while. So stay tuned!
Ummmmm....I think I rather opt for the $20 grand. But hey...that's just me.