Pauley Pulls Them In
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Jane Pauley debuted last Sunday as the new host of CBS's Sunday Morning and viewers tuned in.
CBS says that Sunday Morning was the #1 Sunday morning news program and posted double-digit, year-to-year percentage gains in viewers and adults 25-54, according to Nielsen.
Pauley's debut delivered 5.66 million viewers and a 1.2/07 with adults 25-54, the demographic desired most by those who advertised in news. Compared to the same week last year, Sunday Morning was up +12% in viewers (from 5.04m) and up +33% in adults 25-54 (from a 0.9/05).
