WHBQ in Memphis did the old "drivers blocking emergency vehicles" story for sweeps.

It's the story that has been done thousands of times, drivers that don't yield  to emergency vehicles and cost first responders precious time. 

While WHBQ was riding along in a firetruck, showing drivers that were too distracted, or just didn't care enough to move out of the way, a WMC live truck makes a cameo. The firetruck is blocked momentarily behind the live truck and has to maneuver around it. 

WHBQ shows the video, but makes no mention of their competitor.

Here's the story, the WMC truck and be seen at the 2:39 mark: