CBS This Morning that bills itself has a no fluff morning show free of gimmicks, will use a gimmick tomorrow morning. 

CBS announced that the morning show will broadcast live from One World Observatory, which sits atop One World Trade Center.

The network says the show be will "serving as television’s first look at the space and experience in advance of its public opening on Friday, May 29."

Co-hosts Charlie Rose, Gayle King, and Norah O'Donnell will be joined live on the 102nd floor by New York City Mayor Bill de Blasio as well as 60 Minutes contributor and New York City native Anderson Cooper later in the broadcast.

“We're excited to reveal this spectacular space,” said Chris Licht, Executive Producer of CBS This Morning and Vice President of News Programming for CBS News. “It is a true symbol of how far New York City has come since 9/11 and we're privileged to be able to take our viewers there.”

The fact that the broacast will take place on the last day of the May book is probably just a coincidence.